As holdcos sour on The Trade Desk, Stagwell goes all in
Stagwell has picked its dancing partner to shape its approach to agentic media buying. The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency...
View Article‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent...
View ArticleWPP CFO says The Trade Desk operates in a smaller slice of the ad market
When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive. In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu,...
View ArticleFuture of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing...
This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction...
View ArticleMedia Buying Briefing: Rival trade bodies emerge to contend programmatic’s...
The introduction of agentic media planning and buying tools has brought programmatic advertising to a crossroads. But efforts to unite the media and ad sector and settle on a way forward are split...
View ArticleAd Tech Briefing: Yahoo pairs with Kochava to pitch ‘agentic’ DSP workflows
The rise of the “agentic era” of the digital media industry has prompted many to pose existential questions about ad tech companies, with experts arguing that they must evolve or die. As a result,...
View ArticleDespite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on...
The buzz around Criteo’s groundbreaking partnership with OpenAI was palpable during the ad tech company’s first-quarter earnings call earlier today, but an earlier-tipped lag in retail media spend,...
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The Trade Desk’s $689M revenue beat is blunted by the departure of CSO...
The Trade Desk’s Q1 revenues of $689 million may suggest holding-company spats are a mere bump in the road, but confirming the exit of CSO Samantha Jacobson hours before its market disclosure shows...
View ArticleWTF is a unified ad platform?
Ad tech’s shift from an industry littered with point solutions to one built around integrated stacks has been underway for a while. It was only a matter of time before the acronyms followed. Unified...
View ArticleThe case for and against agentic media buying
To some, agentic media buying tools could fix some of programmatic advertising’s oldest headaches — ad-tech taxes, supply-chain murkiness, even the decline of the open web’s appeal and addressability....
View Article‘Google doesn’t care that it’s terrible’: Brand, agency execs air...
Think transparency is hard to come by in programmatic advertising? Well, get a bunch of brand and agency executives in a room, and they’ll get super transparent about how opaque the digital ad market...
View ArticleWhy Duluth trusts AI agents with bidding, but not brand storytelling
Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents in...
View ArticleMarketers put up guardrails as AI agents reshape programmatic buying
AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give...
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By the numbers: Ad tech’s quarter of mixed fortunes
The latest quarterly earnings calls for the ad tech sector are largely over for the latest reporting period, with bluster over yet more senior departures at The Trade Desk, and AppLovin’s continued...
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‘We should own it’: Hershey’s programmatic chief on AI agents and media mix...
AI media buying agents steal the headlines, but some of the highest-impact applications of agentic technology by brand advertisers has been in the form of media mix modeling (MMM), systems that...
View ArticleDigiday Programmatic Marketing Summit May Recap: How marketers are navigating...
Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May 2026 edition of the Digiday Programmatic Marketing Summit, held May 6 to 8 in Palm Springs, Calif....
View ArticleInside The Trade Desk’s Claude-powered campaign agent
The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with. The ad tech company is...
View ArticleAd Tech Briefing: The downstream implications of Publicis Groupe’s $2.2...
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while...
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Agencies are moving closer to supply, and it’s reshaping the programmatic...
Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp Subscribe To Read Read More Publicis Groupe’s planned acquisition of...
View ArticleAd Tech Briefing: Agencies reposition for the agentic era
There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 billion purchase of the data-onboarding leader LiveRamp, a...
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